A family day out, Megabus

A family day out, Megabus

About the project

International public transport company Stagecoach asked McAteer Photograph to work with them to create a collection of images that illustrated the Megabus experience, principles and brand personality to be used across the brand’s below-the-line social media campaigns.


The essence of the brief was to produce images that show the diverse range of Stagecoach customers enjoying various aspects of the travel experience. Stagecoach’s London-based digital team who commissioned the shoot were looking for a Scottish-based commercial photographer whom they could trust to produce a project of this scale as well as manage the entire job from start to finish and act as the key point of contact with the on-the-ground bus team in Cumbernauld.


The project took six weeks, with the shoot itself taking place over three days. We pulled together a fabulous team of experts in location production, casting, styling and hair & makeup, not to mention photography, resulting in fantastic images, meeting the client’s brief and forming a key part of a successful campaign. Key tasks we undertook to ensure everything ran smoothly included creating mood boards and style sheets, risk assessing and facilitating all health & safety requirements and sourcing dry and contingency wet weather locations for the shoot as well as nearby indoor locations for green rooms. We also co-directed the shoot, cast professional and street models and of course did the photography and managed the post-production to deliver a great collection of images well within budget. We loved working on this project with Stagecoach and it is a great example of the breadth of service we can deliver.



Mother and son getting into coach, Stagecoach, Megabus | by McAteer Photograph

Family day out

Elder couple doing cross word on coach and relaxing, Stagecoach, Megabus | by McAteer Photograph

Time to enjoy a book

Young man on iPad in sleeper coach, Stagecoach, Megabus | by McAteer Photograph

Stagecoach passenger

Father and daughter, Stagecoach, Megabus | by McAteer Photograph

Lean back

Daughter, mother and granny looking at Ipad on a coach, Stagecoach, Megabus | by McAteer Photograph

advertising shoot, Megabus

Young man walking through coach, Stagecoach, Megabus | by McAteer Photograph

A trip with friends

Megabus coach parked | by McAteer Photograph

Megabus coach

Stagecoach Megabus

Think Megabus

See more of our lifestyle shots here.

What we did

Project & budget management
Casting, styling & wardrobe
Equipment & prop hire
Art direction
Lifestyle photography
Post production management