About the project
We’re always delighted to work with environmentally-conscious companies. Cullen is a Glasgow-based manufacturer of moulded pulp and corrugated packaging made from either recycled raw material or from a sustainable source. Their international clients include retailers, supermarkets, distributors, growers, farmers, manufacturers and the medical industry.
Cullen approached McAteer Photo at the start of their rebrand exercise to discuss new photo visuals to represent the company focussing on their people, products and their processes. Site visits ensued to see the manufacturing process and discuss the project in more detail. The result was a sizeable, multi-day brief consisting of facility images featuring staff and machinery at work and the manufacturing and distribution process, studio product shots illustrating their product in use and lifestyle images centred around their products in real-scenarios in supermarkets, medical facilities and the home. For the lifestyle and location photography we photographed in a café, a Glasgow apartment, Queen Elizabeth University Hospital, a greengrocer, a distillery and a product manufacturer thereby illustrating the breadth of products Cullen make.
The images are being used for the full range of Cullen marketing tools including their re-designed website, social media posts and company news.