Christmas campaign
About the project
Having produced a well-received collection of summer images for their signature scent, Arran Sense of Scotland asked us back in the autumn to illustrate their Christmas campaign.
This time the Scottish perfumiers wanted to offer up a wide range of products to the Christmas gifting market. They asked us to style and develop imagery for their website’s home and product pages and produce a collection of photographs to showcase their Scottish-inspired, luxurious beauty products across their social media channels during the festive season.
Arran had a clear ambition for their campaign and a particular style they wanted to flow through the collection. Following their guidelines, we sourced all the props and hand made what we couldn’t find in the autumn shops. We created shoot lists for the two types of imagery required and embarked on a lengthy shoot that featured c. forty-five different visual set-ups that the McAteer Photo in-house team styled, lit and photographed. We used the McAteer studio to shoot still life and flat lays featuring hero and complementary products. We also created lifestyle imagery by styling a home to function as a Christmas backdrop and photographing products on location.
The result was a versatile collection of product and lifestyle images used across Arran’s festive marketing collateral, including their e-commerce site and social networks, as well as influencing the visual merchandising in the Arran stores.
